[Publib] Text to 542542

[Jeff Imparato]

You asked, Edward.  :->  Please send the .10 to my retirement fund. Jeff

Jeff Imparato, Reference LibrarianTopeka & Shawnee County Public Library[image:
About kgb]

kgb (www.kgb.com), is a privately held, New York-based company and the
world’s largest independent provider of directory assistance and enhanced
information services. Founded in 1992 with the name INFONXX, the company
changed its name to kgb in 2008. During its fifteen year history, kgb has
built some of the most successful and recognizable retail brands in the
telecommunications and enhanced information services sector in Europe,
including The Number 118 118 in the United Kingdom and Le Numero 118 218 in
France, both of which have the largest market share in their respective
markets. kgb is also the largest and fastest-growing independent wholesale
directory assistance service provider in the U.S.

kgb has pioneered the provision of a broad range of wholesale and retail
information services beyond traditional directory assistance services,
including call completion, movie listings, train schedules, price
comparisons and “Ask Us Anything” service across multiple platforms,
including mobile and landline phones, SMS and the Internet. In 2008, kgb won
the Pelorus Award for the Best Text Directory Information Service in the
United States.

In 2007, kgb launched an innovative suite of advertising solutions through
118//Media <http://www.118118advertising.com/> in the U.K., which offers
advertisers the combined power of enhanced voice, text, and online services.
As an ad solution, text messaging provides advertisers with a degree of
precision audience targeting never before available and 5,000 advertisers
have signed up for the program. In 2007, kgb served more than a hundred
million consumers globally and answered over a billion questions.

For press inquiries, please contact:
Amy Wolfcale
Chief Communications Officer
M: 917.576.8767
O: 212.909.8289
amy.wolfcale at kgb.com


On Wed, Jun 3, 2009 at 5:39 PM, Edward Elsner <edward_elsner at yahoo.com>wrote:

>
> Yes, but a very, very well-known name that also doubles as an acronym for
> Knowledge Generation Bureau (Bureau going well because of the FBI of
> course).  Marketing isn't about finding the blandest name possible, it's
> about making an impression and being remembered.  Now if only we knew who
> was behind it all...
>
> Please consider the environment before printing this e-mail.
>
> Edward Elsner
> Elsner Library Consulting
> 810-423-0579
>
>
>
> --- On Wed, 6/3/09, George Hazelton <ghazelton at mail.henry.public.lib.ga.us>
> wrote:
>
> > From: George Hazelton <ghazelton at mail.henry.public.lib.ga.us>
> > Subject: RE: [Publib] Text to 542542
> > To: "'Michael Golrick'" <mgolrick at SLOL.LIB.LA.US>, "'Darla Wegener'" <
> dwegener at ci.lincoln.ca.us>, DGunckel at ci.sierra-vista.az.us,
> publib at webjunction.org
> > Date: Wednesday, June 3, 2009, 9:30 AM
> > But just imagine!  According to
> > an earlier post, YOU, gentle reader, can now
> > join the KBG after filling out a form, answering a few
> > simple questions, and
> > then hobnob with Vladimir Putin, know as Vlad (the
> > Impaler??) to his closest
> > friends!  Wowzer, what a deal!
> >
> > Still, who with any knowledge of history (and shouldn't we
> > as librarians
> > have such) would choose a name with such an awful
> > resonance!
> >
> >
> > George Hazelton
> > Assistant Director
> > Henry County Public Library System
> > 1001 Florence McGarity Pkwy
> > McDonough, GA 30252
> > Phone: 678-432-5353
> > FAX: 678-432-6153
> > email: grhazelton at mail.henry.public.lib.ga.us
> >
> > -----Original Message-----
> > From: publib-bounces at webjunction.org
> > [mailto:publib-bounces at webjunction.org]
> > On Behalf Of Michael Golrick
> > Sent: Wednesday, June 03, 2009 9:15 AM
> > To: Darla Wegener; DGunckel at ci.sierra-vista.az.us;
> > publib at webjunction.org
> > Subject: RE: [Publib] Text to 542542
> >
> > Does anyone else but me think the name is funky??
> >
> > KGB? the Russian abbreviation of Komityet Gosudarstvjennoj
> > Biezopasnosti
> > (Committee for State Security) also known as the Soviet
> > secret police?
> >
> > Maybe it is because I am "old" (as I am regularly
> > reminded), or because
> > I am reading about the rise and fall of the Adidas brand
> > (which worked
> > closely with the old Soviet Union in the 70's and early
> > 80s), but I
> > would never in my life use this as a name!
> >
> >
> > Michael A. Golrick
> >
> > 225/342.4951
> >
> > Library Consultant, State Library of Louisiana
> >
> >
> > -----Original Message-----
> > From: publib-bounces at webjunction.org
> > [mailto:publib-bounces at webjunction.org]
> > On Behalf Of Darla Wegener
> > Sent: Tuesday, June 02, 2009 4:54 PM
> > To: DGunckel at ci.sierra-vista.az.us;
> > publib at webjunction.org
> > Subject: RE: [Publib] Text to 542542
> >
> >
> > http://www.kgb.com/#
> > Check it out!
> >
> > Thanks,
> > Darla
> >
> > Darla Wegener
> > 916 434-2403
> >
> > -----Original Message-----
> > From: publib-bounces at webjunction.org
> > [mailto:publib-bounces at webjunction.org]
> > On Behalf Of
> > DGunckel at ci.sierra-vista.az.us
> > Sent: Tuesday, June 02, 2009 2:39 PM
> > To: publib at webjunction.org
> > Subject: [Publib] Text to 542542
> >
> >
> > I noticed an ad on TV while watching a basketball game over
> > the weekend.
> > It featured two men who were arguing over whether Bruce
> > Lee's character
> > killed Chuck Norris' character in a vintage martial arts
> > movie.  In an
> > effort to find the answer one man made calls to friends,
> > etc. The other
> > send a text message to 542542 (I think that was the number)
> > and got an
> > answer in return (I don't remember if the ad indicated how
> > long it took
> > to get an answer).
> > The "answer" cost 99 cents.  Did anyone else see
> > it?  Do any libraries
> > on publib provide access to reference service via text
> > messaging?
> >
> > David Gunckel
> > Director of Library Services
> > Sierra Vista Public Library
> >
> >
> >
> >
> > _______________________________________________
> > Publib mailing list
> > Publib at webjunction.org
> > http://lists.webjunction.org/mailman/listinfo/publib
> >
> >
> >
> > _______________________________________________
> > Publib mailing list
> > Publib at webjunction.org
> > http://lists.webjunction.org/mailman/listinfo/publib
> >
> >
> >
> > _______________________________________________
> > Publib mailing list
> > Publib at webjunction.org
> > http://lists.webjunction.org/mailman/listinfo/publib
> >
> >
> >
> >
> >
> > _______________________________________________
> > Publib mailing list
> > Publib at webjunction.org
> > http://lists.webjunction.org/mailman/listinfo/publib
> >
> >
>
>
>
>
>
> _______________________________________________
> Publib mailing list
> Publib at webjunction.org
> http://lists.webjunction.org/mailman/listinfo/publib
>
>


-- 
Jeff Imparato, Reference Librarian
Topeka & Shawnee County Public Library
1515 W. 10th
Topeka, KS  66604-1374

Phone: 785-580-4555
Fax: 785-580-4599
VM: 785-580-4683
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