[Publib] CE course: Library Marketing Management

[Marianne Steadley]

Apologies for duplicate postings. 

The Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign, is pleased to offer the following continuing education course. 

Title: Library Marketing Management 
Dates: March 17 - April 28, 2008 
Times: Online asynchronous course 
Cost: $300 
Instructor: Christine Kujawa, MM, MS, Bismarck Public Library 

Intended audience: CPLA program candidates; librarians and information professionals needing training in library marketing management. 

Course description: This course will provide student with an introduction to basic marketing management and how these principles apply in a public library setting. Topics included are: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs. Upon completion of the course the individual is expected to know the key components of strategic and marketing plans. The individual will be familiar with defining markets, adapting markets, building customer satisfaction, mission and vision statements, SWOT analysis, marketing research methodologies, environmental scanning, defining target markets and diverse patron populations, segmentation, implementation of services, public relations tools and evaluating marketing and service results.        

For additional information and to register, visit: 
http://www.lis.uiuc.edu/programs/cpd/CPLA/marketing.html 
Marianne Steadley
Continuing Professional Development Program Director
501 E. Daniel St. Champaign IL 61820
217/244-2751
Fax: 217/244-3302