[Publib] Re: Web. 3.0 and MS Vista on laptops

[Joe Schallan]

Terry Caudle wrote:

>> I only just got used to Web 2.0...now they're
talking about version 3.0?? Found this on ABC News for
those who are interested:

http://abcnews.go.com/Business/story?id=4538886


It's worth reading, even if his take is that Web 3.0
means applying metrics to Web 2.0 in order to make
money.  How?  You track the online behavior of your
users, quantify and analyze it, and then sell that
knowledge -- or the tools to create it -- to potential
advertisers and merchants.

So it sounds like Web 3.0 will be tracking what you do
online, only a lot more than the tracking that is
being done today. I'm sure we'll be assured that all
this is anonymous, can't be tied to an individual user
(or can it?), that privacy safeguards will be in
place, etc.

(Digression: Verizon has announced a cell-phone
technology that will allow geographic tracking of the
subscriber and conveyence of that information to
friends of her or his choice. Now, they can not only
yank your chain, but know where you are when they are
doing the yanking.

Subcutaneous RFID chips, anyone?)

Even though the writer's perspective is purely a
business one, his distinction of Web 1.0 and Web 2.0
is instructive: Web 1.0 was static, and interaction,
at least with merchants, was through an online order
form. (The library analog, perhaps, is allowing
patrons to view a catalog record or the status of
their account.)

Web 2.0 is dynamic, allowing much more of a two-way or
even multiway conversation. All manner of media may be
embedded in the conversation, in a multiplicity of
forums. You let your users/customers generate your
content, and let others comment on what they have
generated. Exploiting user-generated content (reader
reviews on Amazon, viewer comments on IMDB and
YouTube, user-written entries on Wikipedia, etc.) is
also known as crowdsourcing, of course (or, to the
cynical, as ICOA -- idiots citing one another).

Web 3.0, according to the writer, is quantifying all
the activity on Web 2.0 and using it to make money.

- - - - - - -

Surveying the infelicities and annoyances being
repored about MS Vista on laptops, I can only remark
that infelicities and annoyances are part of the
Microsoft experience.  Bill Gates continues to be
extolled -- and since this is America, most likely for
making an eyepopping amount of money:

http://tinyurl.com/23m2gz

But the man and his company have retarded the
development of computing technology by years, if not
decades. Who else could have come up with shutting
down a computer by clicking a button called START? I
have long suspected that up in Redmond is a secret
Microsoft Institute for User-Hostile Software Design.

Heck, if it weren't for Gates, we'd probably be at Web
9.0 by now, and would have forgotten all about
CTRL-ALT-DEL, or never heard of it in the first place.

Linda and I have been Mac since January 12, 1985. I
won't be silly and claim that there are no annoyances
with Macs, but in comparison to the stuff on offer
from the Intergalactic Software Empire, there are damn
few. I simply cannot remember the last time my MacBook
froze. In fact, it may never have happened. There is
no blue screen of death, only the blue skies of happy
and easy computing.

Yeah, yeah. Our city I.T. departments are wedded to
Microsoft. (What mojo has Gates got on them, anyway?
-- Answering his own question: The same mojo IBM had
on corporate America in the 60s and 70s, when it was
said that Burroughs, Univac, NCR, Control Data, and
Honeywell may have the innovations, but no one ever
got fired for specifying IBM.)

This is a crying shame. When it comes to computing,
Mac OSX is a transcendent experience. If you can't
have this sublimity at work, at least have it at home.

Joe Schallan
Phoenix
  




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