[Publib] Re: The Wyoming Mudflap Girl Flap

Robert L. Balliot rballiot at oceanstatelibrarian.com
Thu Sep 20 15:19:45 EDT 2007




Joe, if (according to you) libraries and 
librarians will never be hip and cool  and 
nobody in your library 'thought it was hip 
and cool' and you are 'Proudly unhip and 
uncool' how would you be able to define
on what is 'hip or cool'?  

If everything you say is actually true
mudflaps may be the coolest and hippest thing
out there right now. You would never know.

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Robert L. Balliot
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Bristol, Rhode Island
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-----Original Message-----
From: publib-bounces at webjunction.org [mailto:publib-bounces at webjunction.org]
On Behalf Of Joe Schallan
Sent: Thursday, September 20, 2007 2:48 PM
To: publib at webjunction.org
Subject: [Publib] Re: The Wyoming Mudflap Girl Flap


Well said.  I think many library PR campaigns have gone astray when  
they have chosen to appear hip and cool and not thought of the  
underlying message they are presenting.

I have long believed that any organization, to succeed, must play to  
its strengths and not attempt to be something it never was, nor ever  
will or can be. Guess what? Libraries and librarians will never be  
hip and cool. And it will always be laughable when we attempt to  
portray ourselves that way. Our great strength is precisely that we  
are NOT hip and cool. Think about it.

...  Nobody  thought it was hip and cool.

--Joe Schallan
    Proudly unhip and uncool (figuratively and literally) in Phoenix




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