[Publib] Brilliant Database Marketing Campaign

[Suzanne Tronier]

I'm all for teaching people not to objectify other people.  It is a
worthy and noble goal.  However, we do live in a culture that celebrates
the exploitation of images and people are very visually oriented to
begin with.  This ad campaign takes an iconic image and turns it on its
head in a clever and funny way.  It must also jolt people into looking
at the library in a new way (something along the lines of "they have a
sense of humor?") I don't see how you can say that its audience is
truckers when it is the rest of us poor saps who are at eye level with
those mudflaps.

a feminist and laughing, 

Suzanne Tronier
Manager, East Millcreek Library
2266 Evergreeen Ave.
Salt Lake City, UT  84109
801-944-7510
stronier at slco.lib.ut.us