[Publib] Brilliant Database Marketing Campaign

[Lise Chlebanowski]

Ahhh, a mudflap connoisseur! 

________________________________

From: Susan Dennis [mailto:sdennis0 at yahoo.com]
Sent: Wed 9/19/2007 9:53 AM
To: Lise Chlebanowski; Diedre Conkling; PUBLIB
Subject: RE: [Publib] Brilliant Database Marketing Campaign


I hate that they moved in as well. However, I did notice her arm has changed a significant part of the profile.

Lise Chlebanowski <lchlebanowski at avondale.org> wrote: 

	What specifically makes the mudflaps sexist? Sexist would be putting an apron on the mudflap girl or worse, glasses and a bun! 
	
	I think they're cool because they: 1. make reading look sexy 2. lure truckers to reading instead of stalking innocent teenagers on deserted highways. 
	
	Is it Friday yet? 
	
	Lisë Chlebanowski
	Library Manager
	Avondale Old Town Library
	328 W. Western Ave.
	Avondale, AZ 85323
	lchlebanowski at avondale.org
	623-333-2611
	623-333-0260 Fax
	
	Now Reading: Literacy & Longing in LA by Jennifer Kaufman and Karen Mack 
	Now Listening: The Good Guy by Dean Koontz
	
	
	-----Original Message-----
	From: publib-bounces at webjunction.org [mailto:publib-bounces at webjunction.org] On Behalf Of Diedre Conkling
	Sent: Tuesday, September 18, 2007 3:10 PM
	To: PUBLIB
	Subject: Re: [Publib] Brilliant Database Marketing Campaign
	
	While I applaud the creativity I am not at all happy 
	to see these sexist mudflaps move into the library world. Ok, really I am 
	appalled.
	
	--
	Diedre Conkling
	
	Lincoln County Library District
	P.O. Box 2027, Newport, OR 97365
	Phone & Fax: 541-265-3066
	http://lcld.library-blogs.net/
	Work: diedre at beachbooks.org
	Home: diedrec at charter.net
	
	
	---- Steve Johnston wrote: 
	
	=============
	
	Have you seen the newest Wyoming Libraries Marketing Campaign?
	
	http://www.wyominglibraries.org/campaign.html
	
	They are using a picture of a reading "mudflap girl" to advertise their new statewide ChiltonLibrary.com auto repair manual database. They are planning to put her into autopart stores all around the state to let male non-library users know about the new database.
	
	They are also using bumper stickers to reach the traditional crowd: http://www.wyominglibraries.org/
	
	What a great way to reach out to new library users! 
	
	Steve Johnston
	Wyominglibrarian at hotmail.com
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Susan Dennis 

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