[Publib] Brilliant Database Marketing Campaign

[Susan Dennis]

I hate that they moved in as well. However, I did notice her arm has changed a significant part of the profile.

Lise Chlebanowski <lchlebanowski at avondale.org> wrote: What specifically makes the mudflaps sexist? Sexist would be putting an apron on the mudflap girl or worse, glasses and a bun! 

I think they're cool because they: 1. make reading look sexy 2. lure truckers to reading instead of stalking innocent teenagers on deserted highways. 

Is it Friday yet? 

Lisë Chlebanowski
Library Manager
Avondale Old Town Library
328 W. Western Ave.
Avondale, AZ   85323
lchlebanowski at avondale.org
623-333-2611
623-333-0260 Fax
 
Now Reading: Literacy & Longing in LA by Jennifer Kaufman and Karen Mack 
Now Listening: The Good Guy by Dean Koontz
 

-----Original Message-----
From: publib-bounces at webjunction.org [mailto:publib-bounces at webjunction.org] On Behalf Of Diedre Conkling
Sent: Tuesday, September 18, 2007 3:10 PM
To: PUBLIB
Subject: Re: [Publib] Brilliant Database Marketing Campaign

While I applaud the creativity I am not at all happy 
to see these sexist mudflaps move into the library world.  Ok, really I am 
appalled.

--
Diedre Conkling
     
  Lincoln County Library District
  P.O. Box 2027, Newport, OR  97365
  Phone & Fax:  541-265-3066
  http://lcld.library-blogs.net/
  Work:  diedre at beachbooks.org
  Home:  diedrec at charter.net
   

---- Steve Johnston  wrote: 

=============

Have you seen the newest Wyoming Libraries Marketing Campaign?
 
http://www.wyominglibraries.org/campaign.html
 
They are using a picture of a reading "mudflap girl" to advertise their new statewide ChiltonLibrary.com auto repair manual database.  They are planning to put her into autopart stores all around the state to let male non-library users know about the new database.
 
They are also using bumper stickers to reach the traditional crowd:  http://www.wyominglibraries.org/
 
What a great way to reach out to new library users!   
 
Steve Johnston
Wyominglibrarian at hotmail.com
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Susan Dennis
       
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