[Publib] Brilliant Database Marketing Campaign

[Diedre Conkling]

While I applaud the creativity I am not at all happy 
to see these sexist mudflaps move into the library world.  Ok, really I am 
appalled.

--
Diedre Conkling
     
  Lincoln County Library District
  P.O. Box 2027, Newport, OR  97365
  Phone & Fax:  541-265-3066
  http://lcld.library-blogs.net/
  Work:  diedre at beachbooks.org
  Home:  diedrec at charter.net
   

---- Steve Johnston <wyominglibrarian at hotmail.com> wrote: 

=============

Have you seen the newest Wyoming Libraries Marketing Campaign?
 
http://www.wyominglibraries.org/campaign.html
 
They are using a picture of a reading “mudflap girl” to advertise their new statewide ChiltonLibrary.com auto repair manual database.  They are planning to put her into autopart stores all around the state to let male non-library users know about the new database.
 
They are also using bumper stickers to reach the traditional crowd:  http://www.wyominglibraries.org/
 
What a great way to reach out to new library users!   
 
Steve Johnston
Wyominglibrarian at hotmail.com
_________________________________________________________________
Can you find the hidden words?  Take a break and play Seekadoo!
http://club.live.com/seekadoo.aspx?icid=seek_wlmailtextlink