[Publib] Library Marketing Management CE course

[Marianne Steadley]

Apologies for cross-posting.

The Graduate School of Library and Information Science at the University 
of Illinois at Urbana-Champaign is pleased to offer a NEW continuing 
education course. This course is ALA-APA approved for Certified Public 
Library Administrator (CPLA) candidates.

Course title: Library Marketing Management
Dates: Starts Friday, June 8 and ends Friday, July 20 (6 weeks)
Times: Online asynchronous
Cost: $300
Instructor: Christine Kujawa, MM, MS

Intended audience: Librarians and information professionals interested 
in library marketing management; CPLA candidates

Purpose of the course: To provide students with an introduction to basic 
marketing management and how these principles apply in a public library 
setting. Topics included are: understanding marketing management, 
internal and external audits, analyzing marketing opportunities, 
developing marketing strategies, shaping the marketing product and 
managing and delivering marketing programs. Upon completion of the 
course the individual is expected to know the key components of 
strategic and marketing plans. The individual will be familiar with 
defining markets, adapting markets, building customer satisfaction, 
mission and vision statements, SWOT analysis, marketing research 
methodologies, environmental scanning, defining target markets and 
diverse patron populations, segmentation, implementation of services, 
public relations tools and evaluating marketing and service results.      

For additional information and to register, please 
visit http://www.lis.uiuc.edu/programs/cpd/CPLA/marketing.html  or 
contact Marianne Steadley, steadley at uiuc.edu <mailto:steadley at uiuc.edu> 
or 217-244-2751