[Publib] Re: Library Billboards??

[Cheryl]

On 4/6/07, Jenny Jepsen <jepsen.jen at gmail.com> wrote:
> Fellow PubLibbers-
>
> Our County Library System recently decided to try advertising on a
> billboard.  I'm wondering if anyone has had experience with this.  Good?
> Bad?  We're getting a reduced rate and want to give it a shot.

We do billboards for summer reading, and once did a "for a nickel"
campaign which included a special webpage that that listed all the
benefits people can get for their tax contribution.  I'd say they are
successful based on the number of library patrons (and non-users I run
into elsewhere) who comment on them favorably.

Cheryl Coovert
Lexington KY