[Publib] WORLDCAT ADS TO APPEAR IN GENEALOGY MAGAZINES

[Bendig,Deb]

WORLDCAT ADS TO APPEAR IN GENEALOGY MAGAZINES

 

In response to requests by librarians for help in marketing library resources to patrons, OCLC has placed small ads promoting libraries as the source of an excellent genealogical research tool - WorldCat on FirstSearch - in three popular genealogy magazines.  These ads will run for a year in Everton's Genealogical Helper, Family Chronicle, and the FGS Forum, starting with their May/June or Summer 2006 issues.  OCLC chose genealogy due to the depth and breadth of printed and digitized online historical material represented in WorldCat and due to the popularity of genealogy in general.

 

Libraries may also download materials promoting WorldCat for genealogical research from <http://www.oclc.org/firstsearch/support/promoting/default.htm> including:

 

*   the base magazine ad, 

*   a full page ad OCLC has placed in major genealogy conference syllabi, and 

*   a bookmark promoting WorldCat on FirstSearch for genealogical research.

 

All of these materials point to the WorldCat: focus on genealogy web site (<http://www.oclc.org/worldcat/genealogy/>), which explains to genealogists why WorldCat is an effective genealogical research tool, explains how to find it or ask for it at their library, and includes a detailed tutorial on how to use WorldCat on FirstSearch for genealogical research.

 

Deborah L. Bendig 
Product Manager, Discovery View WorldCat 
OCLC Online Computer Library Center 
6565 Frantz Rd. 
Dublin, OH 43017 
Email:  dbendig at oclc.org 
Phone: 1-800-848-5878, ext. 5084 
 or 1-614-761-5084 
Fax: 1-614-718-7433 
<http://www.oclc.org/worldcat> http://www.oclc.org/worldcat/genealogy/ <http://www.oclc.org/worldcat/genealogy/>