[Publib] Google as a library fundraising tool

Dan Theobald dtheobald at i2icom.com
Mon Sep 19 21:12:53 EDT 2005


I'm researching various e-fundraising techniques for use by libraries, 
and am wondering if anyone out there is raising money by putting Google 
search on their library websites.   Google offers a program called 
"Adsense" which delivers advertising targeted to what a user is 
searching for, then gives hosting sites a commission on any sales that 
result.   The Google search can be set up to search the host site as 
well as the web in general.

I'd be interested in hearing from any library that is working with 
Google in this manner, or thinking about it.

-- 
Dan Theobald
Principal Consultant
i2i Communications
3716 16th Street
San Francisco, CA   94114

415-431-0329
FAX:  415-626-9499
dtheobald at i2icom.com
www.i2icom.com






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