[PUBLIB] Library Slogans - Compilation (fwd)

Sat Apr 23 16:27:20 EDT 2005

Sender: Courtney Stephens <court1824 at gmail.com>
Subject: Library Slogans - Compilation

It was requested that I post a compilation of the replies I received
to the list.  Please see the list below.  The original question is
also listed.

ORIGINAL QUERY:
In the process of our strategic planning, one of our trustees has
suggested that the library come up with a slogan to help promote the
library.  The library already has a mission statement, so the slogan
would be something different.

I was wondering how many other libraries have a slogan that is used in
promoting or advertising the library, and what that slogan is?

Thanks,
Courtney Stephens
Reference Librarian
Williamson County Public Library
Franklin, TN
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RESPONSES BEGIN HERE:

We use "your tax dollars at work!"

--------------
Sara Weissman
Morris County Library
http://www.mclib.info

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Coutney-

The last time we did a strategic plan, our consultants suggested the
same thing. The trustees came up with "Naperville's Neighborhood of
Knowledge". Not as meaningful, perhaps, as Burger King's "Have it your
way" or Ford's old "Quality is Job 1", but we have been asked to use
it in things like email signatures and the like. Maybe "Info to go"
would work for you!

Mark West, Deputy Director
Naperville Public Library
NAPERVILLE'S NEIGHBORHOOD OF KNOWLEDGE
630-637-6144

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Hi Courtney:

We developed a "vision statement" apart from a "mission statement" a
few years back, and even then I told the Board it would really be a
phrase that is more like a slogan.

Ours is "delivering the world of ideas to you"

Our mission statement is a whole paragraph.

Hope this helps

Bob Harris, Director
Helen M. Plum Memorial Library
(Lombard Public Library)
110 West Maple St.
Lombard, IL  60148
Voice:  630-627-0316
Fax:  630-627-0336
b-harris at plum.lib.il.us

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Our current slogan is "The Public Library Your Success Story".

We have played on this in various ways and it has been very effective.

Bettye Fowler Kerns
Associate Director of Youth Services &
  Head of Main Library
Central Arkansas Library System
100 Rock St.
Little Rock, AR 72201

501-918-3051
bkerns at cals.lib.ar.us

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Hi Courtney.

Having a slogan or tagline for your library is an excellent
communications idea. What's the difference between a tagline and
slogan? Well, for some it's rather obscure, but basically a tagline is
expresses the essence of an entity's brand name and the business it's
in. Taglines don't change very often. A slogan is usually associated
with promotion campaigns and express the central message of the
campaign. As you might guess, a slogan can change or disappear
entirely when the campaign ends.  Here's an article which I think
explains it best. http://www.adslogans.co.uk/ww/prvwis01.html

It's entirely possible for your library to have both a tagline and a
slogan..... the tagline for your information business-- the library,
and, if you are running a campaign with the ALA "@ your library"
campaign, then you would also have a slogan.  The campaign is a
separate marketing promotion, while the tagline is a brand
communications vehicle.

Many information services across the spectrum of libraries - public,
academic, corporate, legal, medical, government etc-- use taglines and
slogans in their marketing strategies.  For example, here's a bookmark
I have to a list of slogans  from the North Dakota state library.
http://ndsl.lib.state.nd.us/Slogan.html   (I suspect that the adopted
"slogan" is really the tagline for the library.)

Here are taglines we recently developed for clients. The first is for
a reinvented corporate information service called InteliQuest. It's
tagline :  "The information works."   And for the FDA Information
Services Division the tagline is "Realizing the Advantage of
Information", while the tagline for a group of indexers is
"Vocabularies with Vision."

Because our marketing services include crafting slogans and taglines
for clients, I have some resources that may be of interest to you.  On
my web site branding page, there is a reading list of branding
resources which includes brand slogans.
http://www.chrisolson.com/consulting/cbranding.html

Our free marketing newsletter, Marketing Treasures
(http://www.chrisolson.com/marketingtreasures/) will be running a
feature article on taglines and slogans this summer. If you haven't
already subscribed, you might want to get on our distribution list.
The archive of 11 years of Marketing Treasures is available too.

If you happen to be in Toronto for the Special Libraries Association
conference in June, I'll be leading a half-day workshop about
Branding, which includes a section on slogans and taglines.
http://www.chrisolson.com/coa/coawhatsnew.html .  I'm also leading
another workshop on developing promotion campaigns the following day.

Hope this helps.

 . . .
Chris
 .......................................
Chris Olson, M.L.S., M.A.S.
Chris Olson & Associates
Marketing Consultants to Information  Professionals

http://www.chrisolson.com   |   410.647.6708
Celebrating 20 years of helping information professionals
create and implement marketing strategies!

____________________________________

Hi All

Our library's name is The Field Library and we use the slogan "Your
Field of Knowledge" on stationery, publicity, etc.

--
Susan Thaler
Assistant Director
The Field Library
Peekskill, NY  10566
914-737-4390

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Our small city is known as the "Hub City of Skagit County" because of
its central location and ties to the railroad.
Our library's tagline is "Burlington's Hub for Information and Ideas".
Check out our logo at http://www.burlington.lib.wa.us .

--Christine
------------------------------------------------------------------------------------------
Christine Perkins, Director, Burlington Public Library
900 East Fairhaven Ave.  Burlington, WA  98233
www.burlington.lib.wa.us  |  cperkins at burlington.lib.wa.us
(360) 755-0760

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Courtney - 

The Onondaga County Public Library's newly-minted slogan is "For All
the People, All the Time."

Sally A. Jensen 
Onondaga County Public Library
Syracuse, NY  13202
lisjens at onlib.org
For All the People, All the Time

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We use the slogan "Be A Reader, Be Informed" on our promotional
material, business cards, and library cards. . We are the Saxton B.
Little Free Library and often play with the image of bees or the
letter B. when doing publicity.

--
Carol Kubala
Adult Services Librarian
Saxton B. Little Free Library
319 Route 87
Columbia, CT 06237
Voice 860-228-0350  Fax 860-228-1569

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